Citizens of Humanity is proving they're about a lot more than denim with their West Hollywood showroom.
Serving as the brand's publicity & marketing headquarters, as well as a concept shop, the space lends itself to conversation and makes people want to stay for much more than just jeans. The concept space emulates the COH image, "It's jetset but relaxed; it's refined hippie," says creative director Noam Hanoch. "It's hard to get that feeling with just a pair of jeans, but if you put the jeans in the right environment anyone can experience it" he explains.
A home run in experiential (and decor fueled) merchandising, if you ask me.
*images via domaine